Consumers like to believe that they make buying decisions on a rational basis; weighing up the pros and cons and looking objectively at the alternatives. In reality, one element overrides rational thinking and has the biggest impact on consumer behaviour. Emotion.
Building emotion into your marketing
Push vs Pull Marketing - which is winning the race for trust? [Infographic]
The world of marketing is constantly evolving, with new digital channels emerging each year. Despite this, some traditional types of media, such as email, direct mail and print ads, have never gone away for many marketing teams.
However, new research suggests that when it comes to brand discovery, these “push” forms of advertising are a turn-off for many consumers.
The results make clear that “pull” strategies, whereby customers are encouraged to seek out brands themselves, are the clear winner.
Why brands are turning to Direct to Consumer (D2C) - and how referral marketing can help
Seemingly every day we see a new statistic about the steadily increasing volume of online transactions that Amazon is hoovering up; increased number of product searches starting on Amazon and ways in which they are effectively eating the brands’ lunch. In fact Amazon have just posted their highest quarterly profits ever.
From Bootstrapping to $7 Million Series A: The Story of Mention Me
We’re excited to announce that we have just closed our Series A investment round with funding of $7 million from Eight Roads Ventures. The investment will be used to accelerate our work helping businesses capitalise on their customers’ trust, to power better marketing.
Research reveals: In era of fake news - trust in social remains, provided it's personal
We've recently undertaken research, which reveals that social media platforms are still accessed multiple times a day, despite recent data privacy scandals.
We conducted the research in order to better understand the role social media and more traditional media channels play in our lives. With trust in both social and traditional media at an all time low, where do consumers turn for reliable recommendations, news or insight?