Why referral is more than skin deep for beauty brands

More than any other industry, beauty users are willing to offer their opinion or share their feedback post-purchase. In fact, Facebook reports that 46% of beauty consumers use social media to share their thoughts on something they've bought.

Referral marketing therefore, can offer health and beauty brands an extremely successful route for acquiring new customers. With the current lack of trust in traditional media, what could be more reassuring than a recommendation from a trusted friend?


Mother’s Day & Referral Amplification: The gift that keeps on giving (Analysis Part 1)

We’'re in the midst of one of the silly seasons for many retailers.  I’m referring to Valentine’s Day followed by Mothering Sunday just 4 weeks later in the UK this year.  It’s very common for businesses to follow a retail calendar with peaks and troughs in sale volume throughout their season and for many businesses February 14th and March 11th spark two big spikes of activity which can make or break their numbers.


A day in the life of ..... a Client Success Executive

To support the ever growing number of brands using the Mention Me platform to power their referral campaigns,  we need an exceptional group of people in our Client Success team. Hear what happens in a typical day in this fun and busy team!


How referral marketing is helping Ribble harness the advocacy cycle

Ribble Cycles have built up a loyal following of brand advocates. Many of these customers have a network of fellow cycle enthusiasts, so are well placed to share the love of the brand.

Wanting to encourage, incentivise and track these recommendations, Ribble turned to Mention Me to power their referral scheme. The Mention Me platform is helping them achieve great results:


The impact of trust on the adoption of the Internet of Things (IOT)

The speed at which the internet has evolved — and continues to evolve — is nothing short of astonishing. Over the course of little more than a couple of decades, mass internet usage has rapidly shape shifted in both form and function.

First, came web browsing and email capability via desktop computers. Then came the mobile web revolution, with the normalization of internet-connected phones, tablets and e-readers. Then, connected TVs, smartwatches and fitness trackers came onto the scene and once again revolutionised daily habits and lifestyles in previously unimaginable ways.

And most recently, the so-called ‘Internet of Things (IoT)’ is once more pushing the boundaries of perception around both the individual and collective role of the internet.


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