Getting Ready for GDPR

May 25 is nearly here, at the time of writing we are just a few weeks away from the deadline for the introduction of the new General Data Protection Regulation. Like most business, Mention Me has been on a journey of preparation; first understanding and then implementing the changes we’ve needed to remain compliant.


The curious case of Vero - from zero to hero, and then back again

A couple of months ago, a previously little-known social media app - Vero - seemingly came out of nowhere, threatening to break through the unimpeachable social mobile monopoly of Instagram, Snapchat and yes… maybe even Facebook. But in the space of a month suffered a user backlash.

Does Vero represent a genuine challenger to the established social network juggernauts, with which user disenchantment appears to be growing by the week?


The referee email challenge

Email has become a contentious issue lately. In the context of GDPR and e-Privacy regulations many marketers are finding themselves asking: when is is okay to email customers?


A Day in the Life of ...... a Mention Me Sales Director

Ellis Turnell joined our Sales team just over a year ago. We caught up with him to ask about his experience of working at Mention Me.


3 cognitive triggers to optimise your marketing efforts

Understanding some of the basics of the psychology of persuasion and how to apply them, can make a huge difference to your marketing efforts.

In the past, we’ve spoken about Cialdini’s 6 weapons of influence, as one of the most useful set of psychological principles that can help shape and optimise brand communications — not least, referral marketing campaigns.

In truth, there’s a whole universe of theories and heuristics belonging to a wider field of behavioral economics.

Behavioral economics basically describes the effects of psychological, social, cognitive, and emotional factors on human economic decision making.


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