May 25 is nearly here, at the time of writing we are just a few weeks away from the deadline for the introduction of the new General Data Protection Regulation. Like most business, Mention Me has been on a journey of preparation; first understanding and then implementing the changes we’ve needed to remain compliant.
Getting Ready for GDPR
The curious case of Vero - from zero to hero, and then back again
A couple of months ago, a previously little-known social media app - Vero - seemingly came out of nowhere, threatening to break through the unimpeachable social mobile monopoly of Instagram, Snapchat and yes… maybe even Facebook. But in the space of a month suffered a user backlash.
Does Vero represent a genuine challenger to the established social network juggernauts, with which user disenchantment appears to be growing by the week?
The referee email challenge
Email has become a contentious issue lately. In the context of GDPR and e-Privacy regulations many marketers are finding themselves asking: when is is okay to email customers?
A Day in the Life of ...... a Mention Me Sales Director
Ellis Turnell joined our Sales team just over a year ago. We caught up with him to ask about his experience of working at Mention Me.
3 cognitive triggers to optimise your marketing efforts
Understanding some of the basics of the psychology of persuasion and how to apply them, can make a huge difference to your marketing efforts.
In the past, we’ve spoken about Cialdini’s 6 weapons of influence, as one of the most useful set of psychological principles that can help shape and optimise brand communications — not least, referral marketing campaigns.
In truth, there’s a whole universe of theories and heuristics belonging to a wider field of behavioral economics.
Behavioral economics basically describes the effects of psychological, social, cognitive, and emotional factors on human economic decision making.