Ellis Turnell joined our Sales team just over a year ago. We caught up with him to ask about his experience of working at Mention Me.
A Day in the Life of ...... a Mention Me Sales Director
3 cognitive triggers to optimise your marketing efforts
Understanding some of the basics of the psychology of persuasion and how to apply them, can make a huge difference to your marketing efforts.
In the past, we’ve spoken about Cialdini’s 6 weapons of influence, as one of the most useful set of psychological principles that can help shape and optimise brand communications — not least, referral marketing campaigns.
In truth, there’s a whole universe of theories and heuristics belonging to a wider field of behavioral economics.
Behavioral economics basically describes the effects of psychological, social, cognitive, and emotional factors on human economic decision making.
How Mention Me is helping Laithwaite's Wine put the fizz into their referral programme
Laithwaite's is the UK's biggest home delivery wine merchant. Its focus on quality combined with a highly personalised service means that they have an extremely loyal customer base.
The team at Laithwaite's wanted to harness this advocacy with a refer-a-friend programme, so turned to Mention Me to help them. Through a series of AB tests they are already seeing the results and referral now forms a crucial part of their marketing strategy.
MeTime - sharing best practice and celebrating referral marketing success
With Spring taking it's time to arrive this year, it was a delight to huddle with our favourite clients and colleagues in the luscious greenery (amongst the flamingos) to talk referral, trust and the future of marketing!
At every event we run there are always great snippets of insight and information from the Mention Me team, but it's especially wonderful to see our clients inspiring each other with ways to make their referral program really shine.
Showcasing the best in referral marketing
At Mention Me we work with over 250 amazing businesses - from fashion to finance and from ecommerce to dating. No two brands are the same! Not only does our platform adapt to any brand, it has been used to create a multitude of stunning and distinctive referral programmes.
Referral success is all about understanding how to blend the psychology of sharing with the commercial motivation of the incentive. From the early days of building Mention Me we recognised the importance of design and copy alongside the flexibility to learn from AB testing.
Later this month we are hosting our annual client event. It's a chance for all the great brands we work with to get together, share their learnings and plan how to take referral to the next level.
As part of the event we showcase some of the best refer-a-friend programmes in our 2018 Mention Me Awards.