Andy Cockburn

Recent Posts

Optimising the Referral Funnel

Many refer-a-friend schemes don't work as well as they could. Fact. 
A few years ago Mention Me surveyed 150 UK online companies and found that about half of them had some kind of referral scheme. Yet very few of them proclaimed it a runaway success. Why is this?


Harnessing word of mouth for viral growth

I recently began a talk at The Festival of Marketing event in London, by asking the audience to indulge me in a few short questions.


Ad Blocking - why relevancy is the key to navigate this new marketing barrier

Ad blocking software has rapidly emerged as a major, well... blocker to brand and publisher revenue streams in the past couple of years.


Nudging Your Way to Success; Part 3 in our Psychology of Referral Series

Small nuances in language, tone and design have the power to drive big changes in human behaviour. 


Cialdini’s 6 Weapons of Influence; Part 2 in our Psychology of referral series

What compels us to act?  What influences people to take a course of action?

In my first post in this series, I explored the concepts of social capital and social risk; describing the feelings of confidence and commitment that a good referral offer needs to generate. That post outlined the end-result; this one will dive into the specifics of how to achieve it.


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