Blog: Tips for Referral & Ecommerce marketing

Angela Southall

Recent Posts

The rise of Shoppable Marketing in the fashion sector

Whilst content marketing has emerged as a powerful means of earning long-term consumer awareness and trust in the digital age, another ecommerce trend has seen brands taking a far more direct approach, focussed on instant results for both retailers and consumers.

So called ‘shoppable marketing’ basically describes any form of interactive content that allows consumers to directly interact with and purchase related products.

Home is where the heart is: how referrals capture the love of homeware brands

Before the internet came along, consumer choice for homeware products was restricted to a limited number of big players. As a child in the 70's (gulp!), my memories of furnishings were of varying shades of brown, with a focus on practicalities rather than style. Avocado was the bathroom colour of choice, rather than a foodie breakfast staple.

Swoon worthy furniture worth telling your friends about

Swoon Editions, the online retailer of beautifully handcrafted furniture has appointed Mention Me to power a new referral programme.

Mention Me win Best Tech Start-up award at Drapers Digital Festival

Yesterday at the Drapers Digital Festival, Mention Me scooped the award for Best Tech Start-up.

WeChat: the most powerful end-to-end marketing channel on earth?

Initially established in 2011 as a lo-fi mobile messaging service, Tecent’s WeChat app has rapidly evolved into one of the most sophisticated and powerful digital apps on the planet.


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