Consumers like to believe that they make buying decisions on a rational basis; weighing up the pros and cons and looking objectively at the alternatives. In reality, one element overrides rational thinking and has the biggest impact on consumer behaviour. Emotion.
Building emotion into your marketing
Push vs Pull Marketing - which is winning the race for trust? [Infographic]
The world of marketing is constantly evolving, with new digital channels emerging each year. Despite this, some traditional types of media, such as email, direct mail and print ads, have never gone away for many marketing teams.
However, new research suggests that when it comes to brand discovery, these “push” forms of advertising are a turn-off for many consumers.
The results make clear that “pull” strategies, whereby customers are encouraged to seek out brands themselves, are the clear winner.
Research reveals: In era of fake news - trust in social remains, provided it's personal
We've recently undertaken research, which reveals that social media platforms are still accessed multiple times a day, despite recent data privacy scandals.
We conducted the research in order to better understand the role social media and more traditional media channels play in our lives. With trust in both social and traditional media at an all time low, where do consumers turn for reliable recommendations, news or insight?
6 conversion optimisation tips to make referral fly
What makes a referral campaign truly irresistible? Ultimately, your target audiences’ decision over whether or not to sign up to a referral offer, is heavily influenced by one key asset: your referral offer landing page. Specifically, its contents and design.
Referral success is driven by the perfect blend of copy and design ingredients that compel, convince, and convert new customers.
Sharing big ideas in the Big Apple
Earlier this month we gathered together with some great retail brands in the beautiful Langham Hotel in New York. The reason? To host our first US referral marketing breakfast.
We’ve successfully run these events in the UK for several years. With more international brands using our unique referral platform we decided to share our learnings across the pond.