Banking and financial services are some of the most saturated playing fields for recommendation and referral marketing.
You gotta get with my friends: How to add some spice to referral in banking and financial services
From Bootstrapping to $7 Million Series A: The Story of Mention Me
We’re excited to announce that we have just closed our Series A investment round with funding of $7 million from Eight Roads Ventures. The investment will be used to accelerate our work helping businesses capitalise on their customers’ trust, to power better marketing.
Getting Ready for GDPR
May 25 is nearly here, at the time of writing we are just a few weeks away from the deadline for the introduction of the new General Data Protection Regulation. Like most business, Mention Me has been on a journey of preparation; first understanding and then implementing the changes we’ve needed to remain compliant.
The referee email challenge
Email has become a contentious issue lately. In the context of GDPR and e-Privacy regulations many marketers are finding themselves asking: when is is okay to email customers?
Mother’s Day & Referral Amplification: The gift that keeps on giving (Analysis Part 1)
We’'re in the midst of one of the silly seasons for many retailers. I’m referring to Valentine’s Day followed by Mothering Sunday just 4 weeks later in the UK this year. It’s very common for businesses to follow a retail calendar with peaks and troughs in sale volume throughout their season and for many businesses February 14th and March 11th spark two big spikes of activity which can make or break their numbers.