Lizzie Lee

Recent Posts

Why brands are turning to Direct to Consumer (D2C) - and how referral marketing can help

Seemingly every day we see a new statistic about the steadily increasing volume of online transactions that Amazon is hoovering up; increased number of product searches starting on Amazon and ways in which they are effectively eating the brands’ lunch. In fact Amazon have just posted their highest quarterly profits ever.


Australia - Retail Nirvana?

Earlier this month the Reserve Bank of Australia took the step to cut interest rates to a record low of 1.5% but the treasury assures us that growth is strong at 3.1% and unemployment remains around 5.7%*. It’s clear that the Australian Government is pushing for further business investment and this is undoubtedly making the Australian market an attractive proposition for overseas investors as well.


Can referrals work in an omni-channel environment?

Recently Selfridges launched their first social media-friendly shoppable app taking a significant step forward in their global omni-channel offer. The continued execution of this truly integrated strategy is in response to a rise in mobile traffic to their main e-commerce site, selfridges.com, which now sits at around 60%.


Moving to the Oval ... scoring a century

A few weeks ago the team at Mention Me celebrated signing our 100th client. And given that we've just moved to an amazing new office near Oval, there had to be a cricket pun in there somewhere about scoring a century.


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