Mention Me has been selected to power the online referral programme for high street fashion brand Coast. The iconic high end, high street, women’s fashion retailer recognised the value of their loyal customer relationships, and the opportunity to leverage this by providing a platform for them to share their positive experiences to drive new customer acquisition.
Partnering with Mention Me, using their unique ‘refer a friend’ SaaS technology, this referral marketing campaign is part of Coast’s broader multi channel CRM strategy.
Emma Bonar, Head of Digital for Coast comments “We have built a very loyal customer base who are great advocates for our brand, and have continued on their customer journey with us online. A referral programme is the most logical way to capitalise on the positive brand sentiment we have sustained, and reward our loyal customers. Mention Me’s platform stood out, especially with their tools to AB test different rewards, messages and sharing mechanisms to identify what resonates best with our customers.”
Andy Cockburn, co-founder and CEO at Mention Me said “We have successfully partnered with a number of fashion brands, keen to harness customer advocacy to drive growth. Cutting through the noise sometimes generated by less personal marketing, we are confident that Coast will benefit from immediate tangible results through their refer a friend programme”.
Learn more about how the Mention Me refer-a-friend software powers referral programmes for leading retailers.