Zipcar referral marketing case study

How referral is driving success for Zipcar

   

Zipcar have built up a huge membership base who love the freedom the car club offers and who have become loyal ambassadors. Wanting to capture and reward this advocacy, Zipcar decided to launch a referral programme.

Through a strategy of testing and optimsation utilising Mention Me's refer-a-friend platform, the program has gone from strength to strength and it is now a key marketing channel for Zipcar.

Dave McKean Member Marketing Manager, EMEA at Zipcar said “Mention Me has a fantastic USP that really delivers. Easy integration, ease of use for the customer, flexible, test-able and just generally a great product.”

Zipcar referral message

Download the Zipcar case study to read more about their referral programme success.

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