The guide to the psychology of referral

TThe attraction of refer-a-friend-programmes is not only financial; they tap into a much deeper human need for social recognition and belonging. This guide considers how psychology affects referral marketing. It looks at:

  • What motivates customers to refer a friend?
  • The perfect mix of persuasive ingredients that encourages referral
  • Nudge theory
  • Constructing a testing matrix considering psychological enablers and barriers
Guide to Psychology of Referrals

The Guide to the Psychology of Referral. Complete the form to download: