Initially established in 2011 as a lo-fi mobile messaging service, Tecent’s WeChat app has rapidly evolved into one of the most sophisticated and powerful digital apps on the planet.
We recently published some blog posts looking at the psychology of referral. They proved so popular that we have pulled them together into an exclusive download: The Guide to the Psychology of Referral.
BHS.com, the relaunched online only brand has joined forces with referral provider Mention Me to launch a refer a friend programme to drive new customer acquisition.
The tradition and ritual of buying presents for loved ones has always been big business. Retailers of all shapes and sizes meticulously plan their marketing and advertising around the fact, with certain calendar ‘hot spots’ signalling reliable consumer spending sprees, all powered by gift giving.
Last week we had an enjoyable two days at Marketing Week Live, chatting to lots of exciting brands about how they can harness customer advocacy and translate it into new customer acquisition.
Learn more about how outsourcing refer-a-friend with Mention Me platform works. Request a demo.