Blog: Tips for Referral & Ecommerce marketing

WeChat: the most powerful end-to-end marketing channel on earth?

Initially established in 2011 as a lo-fi mobile messaging service, Tecent’s WeChat app has rapidly evolved into one of the most sophisticated and powerful digital apps on the planet.

The psychology of referral - key drivers to consider for your advocacy programme

We recently published some blog posts looking at the psychology of referral. They proved so popular that we have pulled them together into an exclusive download: The Guide to the Psychology of Referral.

The British Home Store looks to referrals to drive new customer growth

BHS.com, the relaunched online only brand has joined forces with referral provider Mention Me to launch a refer a friend programme to drive new customer acquisition.

Referrals in the Gifting Market. The gift that keeps on giving.

The tradition and ritual of buying presents for loved ones has always been big business. Retailers of all shapes and sizes meticulously plan their marketing and advertising around the fact, with certain calendar ‘hot spots’ signalling reliable consumer spending sprees, all powered by gift giving. 

Traditional marketing channels are failing. Time to turn to Trust Marketing

Last week we had an enjoyable two days at Marketing Week Live, chatting to lots of exciting brands about how they can harness customer advocacy and translate it into new customer acquisition.


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