The impact of trust on the adoption of the Internet of Things (IOT)

The speed at which the internet has evolved — and continues to evolve — is nothing short of astonishing. Over the course of little more than a couple of decades, mass internet usage has rapidly shape shifted in both form and function.

First, came web browsing and email capability via desktop computers. Then came the mobile web revolution, with the normalization of internet-connected phones, tablets and e-readers. Then, connected TVs, smartwatches and fitness trackers came onto the scene and once again revolutionised daily habits and lifestyles in previously unimaginable ways.

And most recently, the so-called ‘Internet of Things (IoT)’ is once more pushing the boundaries of perception around both the individual and collective role of the internet.


Infographic: Hot or not? The sectors most likely to be referred.

Are there some products and services which are more likely to be recommended to friends and family than others? And what impact does age and gender have on the likelihood to refer?

Following on from our recent infographic on the characteristics of a referable brand, our research also examined the most frequently referred products and services split by demographic. From the revealing insights we have compiled this great infographic.


Digital Wallets : Why trust & greater integration into customer journey are key to increasing adoption

Ever since Apple Pay launched in 2014, mobile payments and wallets have quietly yet steadily grown from ever-so-slightly faddish curiosity (well, in The West at least), to a genuinely credible consumer trend that may well prove to be the shape of things to come in the world of commerce.


Infographic: Secrets of a referable brand

What makes a product of service referable? Why are some brands more likely to be recommended to friends and family than others?

We recently undertook some research with OnePoll to delve into the key motivations behind refer-a-friend and have compiled the results in this great infographic.


The most trusted form of marketing for fashion brands? Step forward refer-a-friend.

Fashion is social by nature. We share, compare, discuss and complement each other on new items. We ask for trusted friends’ opinions on certain looks and styles ahead of future buying decisions. In other words, we place trust in our social circles to shape and reinforce our buying habits.


Learn more about how outsourcing refer-a-friend with Mention Me platform works. Request a demo

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