MeTime - sharing best practice and celebrating referral marketing success

With Spring taking it's time to arrive this year, it was a delight to huddle with our favourite clients and colleagues in the luscious greenery (amongst the flamingos) to talk referral, trust and the future of marketing!

At every event we run there are always great snippets of insight and information from the Mention Me team, but it's especially wonderful to see our clients inspiring each other with ways to make their referral program really shine.


Showcasing the best in referral marketing

At Mention Me we work with over 250 amazing businesses - from fashion to finance and from ecommerce to dating. No two brands are the same! Not only does our platform adapt to any brand, it has been used to create a multitude of stunning and distinctive referral programmes.

Referral success is all about understanding how to blend the psychology of sharing with the commercial motivation of the incentive. From the early days of building Mention Me we recognised the importance of design and copy alongside the flexibility to learn from AB testing.

Later this month we are hosting our annual client event. It's a chance for all the great brands we work with to get together, share their learnings and plan how to take referral to the next level.

As part of the event we showcase some of the best refer-a-friend programmes in our 2018 Mention Me Awards.


Facebook’s latest algorithm changes: an opportunity for referral marketing

In what appeared to signal a return to its roots as a peer-to-peer social network, Facebook marked the New Year by announcing a bold shake up to its News Feed algorithm — one that will supposedly rein in the (paid) dominance of brand publishers, and re-establish organic interactions between friends and family at the core of the social network’s user experience.

Does this represent a further opening up of the referral marketing floodgates in 2018?


Why referral is more than skin deep for beauty brands

More than any other industry, beauty users are willing to offer their opinion or share their feedback post-purchase. In fact, Facebook reports that 46% of beauty consumers use social media to share their thoughts on something they've bought.

Referral marketing therefore, can offer health and beauty brands an extremely successful route for acquiring new customers. With the current lack of trust in traditional media, what could be more reassuring than a recommendation from a trusted friend?


Mother’s Day & Referral Amplification: The gift that keeps on giving (Analysis Part 1)

We’'re in the midst of one of the silly seasons for many retailers.  I’m referring to Valentine’s Day followed by Mothering Sunday just 4 weeks later in the UK this year.  It’s very common for businesses to follow a retail calendar with peaks and troughs in sale volume throughout their season and for many businesses February 14th and March 11th spark two big spikes of activity which can make or break their numbers.


Learn more about how outsourcing refer-a-friend with Mention Me platform works. Request a demo

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