How Ribble are harnessing the advocacy cycle via refer-a-friend marketing
As one of the oldest bike manufacturers in the world, Ribble know a thing or to about building a loyal customer base. Harnessing the advocacy of these loyal customers, with their ready made network of fellow cyclists, is the ideal way to increase new customer acquisition.
Read the Ribble case study to learn how they have turned refer-a-friend into a key marketing channel.
“We love the learnings that the Mention Me platform bring, it enables us to test multiple referral offers with our different customer segments.”
CDO, Ribble Cycles