So, you want a refer-a-friend programme that goes viral (don’t we all); and you’ve heard that one of the ways to do that is gamification.
Do’s and Don'ts of gamifying your referral programme
Moments of Truth
A little disclaimer before you read this post: I am a market-research-aholic and lately I have been indulging myself with a number of different studies around the psychology of referral.
Cialdini’s 6 Weapons of Influence; Part 2 in our Psychology of referral series
What compels us to act? What influences people to take a course of action?
In my first post in this series, I explored the concepts of social capital and social risk; describing the feelings of confidence and commitment that a good referral offer needs to generate. That post outlined the end-result; this one will dive into the specifics of how to achieve it.
How to make referral a great marketing channel in fashion
Referral and fashion are a natural fit
Fashion has many of the characteristics that mean referral will work. If it was an App we’d say fashion has inherent virality; but what does that mean?
Moving to the Oval ... scoring a century
A few weeks ago the team at Mention Me celebrated signing our 100th client. And given that we've just moved to an amazing new office near Oval, there had to be a cricket pun in there somewhere about scoring a century.