March 31st was the most exciting day of the year so far for the Mention Me Team. From 2pm onwards we welcomed over 80 of our lovely clients to our annual client gathering. The goal of the event was to squeeze as much opportunity for learning and sharing of referral marketing best practices as we possibly could into 2 hours – and boy did we do that!
A Round-Up of The Mention Me Trust and Referral Marketing Summit
Do’s and Don'ts of gamifying your referral programme
So, you want a refer-a-friend programme that goes viral (don’t we all); and you’ve heard that one of the ways to do that is gamification.
Moments of Truth
A little disclaimer before you read this post: I am a market-research-aholic and lately I have been indulging myself with a number of different studies around the psychology of referral.
Cialdini’s 6 Weapons of Influence; Part 2 in our Psychology of referral series
What compels us to act? What influences people to take a course of action?
In my first post in this series, I explored the concepts of social capital and social risk; describing the feelings of confidence and commitment that a good referral offer needs to generate. That post outlined the end-result; this one will dive into the specifics of how to achieve it.
How to make referral a great marketing channel in fashion
Referral and fashion are a natural fit
Fashion has many of the characteristics that mean referral will work. If it was an App we’d say fashion has inherent virality; but what does that mean?