Optimising the Referral Funnel

Many refer-a-friend schemes don't work as well as they could. Fact. 
A few years ago Mention Me surveyed 150 UK online companies and found that about half of them had some kind of referral scheme. Yet very few of them proclaimed it a runaway success. Why is this?


A Round-Up of The Mention Me Trust and Referral Marketing Summit

March 31st was the most exciting day of the year so far for the Mention Me Team.  From 2pm onwards we welcomed over 80 of our lovely clients to our annual client gathering.   The goal of the event was to squeeze as much opportunity for learning and sharing of referral marketing best practices as we possibly could into 2 hours – and boy did we do that!


Do’s and Don'ts of gamifying your referral programme

So, you want a refer-a-friend programme that goes viral (don’t we all); and you’ve heard that one of the ways to do that is gamification.  


Moments of Truth

A little disclaimer before you read this post: I am a market-research-aholic and lately I have been indulging myself with a number of different studies around the psychology of referral.  


Cialdini’s 6 Weapons of Influence; Part 2 in our Psychology of referral series

What compels us to act?  What influences people to take a course of action?

In my first post in this series, I explored the concepts of social capital and social risk; describing the feelings of confidence and commitment that a good referral offer needs to generate. That post outlined the end-result; this one will dive into the specifics of how to achieve it.


Learn more about how outsourcing refer-a-friend with Mention Me platform works. Request a demo

How to launch a successful refer-a-friend programme

White paper

How to launch a successful refer-a-friend programme

Download the guide

Top 10 posts

Become a referral expert

Blog subscribers get occasional emails with our latest learnings on all things referral.