A new breed of pet owners - why trust & advocacy matter

Two years ago I had a new addition to my family. Much planning, shopping and preparation took place before the big day. And then I came home like any proud new parent to introduce them to my family. He was gorgeous...big brown eyes, wet nose, waggy tail. Yes, I’d just joined the pet owning fraternity!


Affiliates, Influencers and Referrers — navigating the new digital landscape of network marketing

The hyper-connected digital age has permanently changed how brands need to communicate with consumers. Marketing has grown up, with traditional broadcast sales and advertising methods giving way to a new permission-based model of marketing built on trust and reciprocation.


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