5 tips to build customer advocacy into your Black Friday marketing

Working with 300+ retailers worldwide to power their referral programmes, we have great insights into the Black Friday shopping weekend, and how this can drive new customer acquisition.

Many of our clients successfully use referral to ensure that Black Friday is more than a one-off shopping frenzy fuelled by bargain hunting behaviour.


Black Friday plus Referrals = more than a one day sales boost

The hectic annual shopping frenzy...otherwise know as Black Friday (and now increasingly Cyber Monday) is fast approaching. Does this annual event attract long term customers to your brand, and if not, how can you turn these seasonal shoppers into brand advocates?


Chinese Singles' Day: The biggest Ecommerce retail opportunity on the planet.

The rise of China’s Singles' Day into an e-commerce calendar linchpin is in-keeping with many of the nation’s cultural phenomena of the digital age: astonishing in its pace of growth and unprecedented in scale.

With just over a month to go until this year's event, we take a closer look at what led to Singles' Day becoming a global marketing juggernaut in less than a decade


Post Black Friday Analysis: An insight from 100+ brands

Black Friday is the kind of day that gets eCommerce geeks excited.  So many referrals, so much data.  We thought we’d like to contribute our own story to the marketing-sphere…


Learn more about how outsourcing refer-a-friend with Mention Me platform works. Request a demo

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