Escape from the seasonal discounting trap

Deep discounting has been a rising cultural phenomenon.  It’s linked to the state of the economy of course; it has escalated in leaps and bounds since 2008.  Retailers have extended and multiplied sale periods, while also adding new seasonal shopping stimulus days.


How to build a brand without spending a fortune

Last week we hosted a very successful Mention Me client event.  To kick the evening off I spoke about a topic I’ve been considering a lot lately: the evolving challenges of building a brand.


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