Blog: Tips for Referral & Ecommerce marketing

The rise of Shoppable Marketing in the fashion sector

Whilst content marketing has emerged as a powerful means of earning long-term consumer awareness and trust in the digital age, another ecommerce trend has seen brands taking a far more direct approach, focussed on instant results for both retailers and consumers.

So called ‘shoppable marketing’ basically describes any form of interactive content that allows consumers to directly interact with and purchase related products.

Mention Me win Best Tech Start-up award at Drapers Digital Festival

Yesterday at the Drapers Digital Festival, Mention Me scooped the award for Best Tech Start-up.

Press Release: Missguided set to reward brand sharing with referral programme powered by Mention Me

Fast growing rapid fashion brand Missguided has selected Mention Me to run its new refer-a-friend programme, which launches this week.

Australia - Retail Nirvana?

Earlier this month the Reserve Bank of Australia took the step to cut interest rates to a record low of 1.5% but the treasury assures us that growth is strong at 3.1% and unemployment remains around 5.7%*. It’s clear that the Australian Government is pushing for further business investment and this is undoubtedly making the Australian market an attractive proposition for overseas investors as well.

How to make referral a great marketing channel in fashion

Referral and fashion are a natural fit

Fashion has many of the characteristics that mean referral will work.  If it was an App we’d say fashion has inherent virality; but what does that mean?


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