Spoke is an exciting disruptor brand in the menswear market. Founded in 2014 it was born from the frustrations of finding quality menswear with a good fit. Customers quickly discovered their great fitting products took the pain out of shopping. With such a loyal customer base, Spoke realised the potential that referral marketing could offer.
Why their made-to-measure referral program is a perfect fit for menswear retailer Spoke
Coast teams up with Mention Me to launch refer-a-friend programme
Mention Me has been selected to power the online referral programme for high street fashion brand Coast. The iconic high end, high street, women’s fashion retailer recognised the value of their loyal customer relationships, and the opportunity to leverage this by providing a platform for them to share their positive experiences to drive new customer acquisition.
Why referrals are in the bag for Radley
Radley, the iconic British handbag and accessories brand, has a loyal customer base who love their playful designs and quality craftmanship. Keen to harness this advocacy, they selected the Mention Me referral platform to power their refer-a-friend program to build new customer acquisition and reward their happy customers for sharing the brand.
The rise of Shoppable Marketing in the fashion sector
Whilst content marketing has emerged as a powerful means of earning long-term consumer awareness and trust in the digital age, another ecommerce trend has seen brands taking a far more direct approach, focussed on instant results for both retailers and consumers.
So called ‘shoppable marketing’ basically describes any form of interactive content that allows consumers to directly interact with and purchase related products.
Mention Me win Best Tech Start-up award at Drapers Digital Festival
Yesterday at the Drapers Digital Festival, Mention Me scooped the award for Best Tech Start-up.