Radley, the iconic British handbag and accessories brand, has a loyal customer base who love their playful designs and quality craftmanship. Keen to harness this advocacy, they selected the Mention Me referral platform to power their refer-a-friend program to build new customer acquisition and reward their happy customers for sharing the brand.
Why referrals are in the bag for Radley
The rise of Shoppable Marketing in the fashion sector
Whilst content marketing has emerged as a powerful means of earning long-term consumer awareness and trust in the digital age, another ecommerce trend has seen brands taking a far more direct approach, focussed on instant results for both retailers and consumers.
So called ‘shoppable marketing’ basically describes any form of interactive content that allows consumers to directly interact with and purchase related products.
Mention Me win Best Tech Start-up award at Drapers Digital Festival
Yesterday at the Drapers Digital Festival, Mention Me scooped the award for Best Tech Start-up.
Press Release: Missguided set to reward brand sharing with referral programme powered by Mention Me
Fast growing rapid fashion brand Missguided has selected Mention Me to run its new refer-a-friend programme, which launches this week. With an engaged customer base who are prolific users of social media, Missguided are looking to give customers a platform where users can share their positive experiences of the brand to drive new customer acquisition. They have partnered with Mention Me, using their leading SaaS technology, to capitalise on these word of mouth referrals.
Australia - Retail Nirvana?
Earlier this month the Reserve Bank of Australia took the step to cut interest rates to a record low of 1.5% but the treasury assures us that growth is strong at 3.1% and unemployment remains around 5.7%*. It’s clear that the Australian Government is pushing for further business investment and this is undoubtedly making the Australian market an attractive proposition for overseas investors as well.