Blog: Tips for Referral & Ecommerce marketing

The rise of Shoppable Marketing in the fashion sector

Whilst content marketing has emerged as a powerful means of earning long-term consumer awareness and trust in the digital age, another ecommerce trend has seen brands taking a far more direct approach, focussed on instant results for both retailers and consumers.

So called ‘shoppable marketing’ basically describes any form of interactive content that allows consumers to directly interact with and purchase related products.

Mention Me win Best Tech Start-up award at Drapers Digital Festival

Yesterday at the Drapers Digital Festival, Mention Me scooped the award for Best Tech Start-up.


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