The tradition and ritual of buying presents for loved ones has always been big business. Retailers of all shapes and sizes meticulously plan their marketing and advertising around the fact, with certain calendar ‘hot spots’ signalling reliable consumer spending sprees, all powered by gift giving.
With the peak shopping season of Christmas a distant memory, it is time for gift retailers to turn their attention to Valentine’s Day, which is just two short weeks away.
My 1st Years is the UK's leading personalised gift retailer. It specialises in producing unique gifts aimed at creating lasting memories.
Trouva, meaning "lucky find", is an online marketplace for independent boutiques.
It was set up to help these retailers compete against the bigger players by offering a global shopfront.
We’ve just finished the final days of one of the silly seasons for many retailers. I’m referring to Valentine’s Day followed by Mothering Sunday just 3 weeks later in the UK this year. It’s very common for businesses to follow a retail calendar with peaks and troughs in sale volume throughout their season and for many businesses February 14th and March 6th spark two big spikes of activity which can make or break their numbers.
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