Mother’s Day & Referral Amplification: The gift that keeps on giving (Analysis Part 1)

We’ve just finished the final days of one of the silly seasons for many retailers.  I’m referring to Valentine’s Day followed by Mothering Sunday just 3 weeks later in the UK this year.  It’s very common for businesses to follow a retail calendar with peaks and troughs in sale volume throughout their season and for many businesses February 14th and March 6th spark two big spikes of activity which can make or break their numbers.


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