Micro influencers: Where should trust marketers stand?

As the balance of power in marketing continues to shift toward trust—based models, so-called micro influencer marketing has rapidly established itself as a hot trend.

Where scrutiny has fallen on the world of large-scale influencer marketing, micro influencer marketing, with its focus on more authentic product endorsements, has presented itself as the more effective trust-building alternative.

So what exactly are micro influencers — and are they really to be considered a genuine branch of a brand’s trust marketing strategy?


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