Earlier this month the Reserve Bank of Australia took the step to cut interest rates to a record low of 1.5% but the treasury assures us that growth is strong at 3.1% and unemployment remains around 5.7%*. It’s clear that the Australian Government is pushing for further business investment and this is undoubtedly making the Australian market an attractive proposition for overseas investors as well.
Australia - Retail Nirvana?
Breakfast Briefing Review: Most commonly asked questions on Referral Marketing - are they yours?
Post Updated August 2016:
Can referrals work in an omni-channel environment?
Recently Selfridges launched their first social media-friendly shoppable app taking a significant step forward in their global omni-channel offer. The continued execution of this truly integrated strategy is in response to a rise in mobile traffic to their main e-commerce site, selfridges.com, which now sits at around 60%.
How to make referral a great marketing channel in fashion
Referral and fashion are a natural fit
Fashion has many of the characteristics that mean referral will work. If it was an App we’d say fashion has inherent virality; but what does that mean?
Focusing on Referral: The Glasses Direct Story (sorry, we couldn’t resist the pun)
Having enjoyed years of impressive organic growth, from a start-up in 2004 to becoming Europe's largest online prescription eyewear store, Glasses Direct decided it was time to add the referral marketing channel to their customer acquisition mix. They suspected they were working with the right ingredients for refer-a-friend success: happy existing customers and an innovative product worthy of sharing.
Without experience of managing the channel and scarce development resource they decided to look for a company that would provide the technology with an easy integration and help them optimise the channel.