Post Updated August 2016:
Breakfast Briefing Review: Most commonly asked questions on Referral Marketing - are they yours?
Can referrals work in an omni-channel environment?
Recently Selfridges launched their first social media-friendly shoppable app taking a significant step forward in their global omni-channel offer. The continued execution of this truly integrated strategy is in response to a rise in mobile traffic to their main e-commerce site, selfridges.com, which now sits at around 60%.
How to make referral a great marketing channel in fashion
Referral and fashion are a natural fit
Fashion has many of the characteristics that mean referral will work. If it was an App we’d say fashion has inherent virality; but what does that mean?
Mother’s Day & Referral Amplification: The gift that keeps on giving (Analysis Part 1)
We’ve just finished the final days of one of the silly seasons for many retailers. I’m referring to Valentine’s Day followed by Mothering Sunday just 3 weeks later in the UK this year. It’s very common for businesses to follow a retail calendar with peaks and troughs in sale volume throughout their season and for many businesses February 14th and March 6th spark two big spikes of activity which can make or break their numbers.
Focusing on Referral: The Glasses Direct Story (sorry, we couldn’t resist the pun)
Having enjoyed years of impressive organic growth, from a start-up in 2004 to becoming Europe's largest online prescription eyewear store, Glasses Direct decided it was time to add the referral marketing channel to their customer acquisition mix. They suspected they were working with the right ingredients for refer-a-friend success: happy existing customers and an innovative product worthy of sharing.
Without experience of managing the channel and scarce development resource they decided to look for a company that would provide the technology with an easy integration and help them optimise the channel.