There are few areas in life where you can start something new and expect it to be perfect right away. Referral marketing is no different. Rather than having had instant good luck with their referral programmes the most successful companies we work with have engineered their great results — through testing and optimisation.
How AB testing can make or break your referral marketing programme
Optimising the Referral Funnel
Many refer-a-friend schemes don't work as well as they could. Fact.
A few years ago Mention Me surveyed 150 UK online companies and found that about half of them had some kind of referral scheme. Yet very few of them proclaimed it a runaway success. Why is this?