Push vs Pull Marketing - which is winning the race for trust? [Infographic]

The world of marketing is constantly evolving, with new digital channels emerging each year. Despite this, some traditional types of media, such as email, direct mail and print ads, have never gone away for many marketing teams.

However, new research suggests that when it comes to brand discovery, these “push” forms of advertising are a turn-off for many consumers.

The results make clear that “pull” strategies, whereby customers are encouraged to seek out brands themselves, are the clear winner.


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