The tradition and ritual of buying presents for loved ones has always been big business. Retailers of all shapes and sizes meticulously plan their marketing and advertising around the fact, with certain calendar ‘hot spots’ signalling reliable consumer spending sprees, all powered by gift giving.
Referrals in the Gifting Market. The gift that keeps on giving.
A Grand Tour of 52 Refer a Friend programmes
Here at Mention Me HQ we consider ourselves connoisseurs of refer a friend. We’ve signed over 160 businesses globally to use our referral marketing platform and we’re proud to offer two industry leading features: the ability to AB test everything - even rewards - concurrently (harder than it sounds!) and the ability to encourage word of mouth and then track it back through online channels.
Is Valentine's Day the perfect time to reward your customer's love?
With the peak shopping season of Christmas a distant memory, it is time for gift retailers to turn their attention to Valentine’s Day, which is just two short weeks away.
Harnessing word of mouth for viral growth
I recently began a talk at The Festival of Marketing event in London, by asking the audience to indulge me in a few short questions.
Referral Marketing Breakfast: the top of The Gherkin
We’re excited to announce that the registration for our Mention Me Breakfast Briefing has now opened.