Every business will have slightly different marketing objectives, depending on its audience, industry and size. But there are some core objectives which most marketing teams share. We take a look at 6 key objectives and how a referral scheme can help you achieve them.
6 marketing objectives your referral scheme can tackle
Optimising the Referral Funnel
Many refer-a-friend schemes don't work as well as they could. Fact.
A few years ago Mention Me surveyed 150 UK online companies and found that about half of them had some kind of referral scheme. Yet very few of them proclaimed it a runaway success. Why is this?
Swoon worthy furniture worth telling your friends about
Swoon Editions, the online retailer of beautifully handcrafted furniture has appointed Mention Me to power a new referral programme. Established in 2012, Swoon is on a mission to make homes remarkable through distinctive design, beautiful craft and fair prices. The business model uses real-time sales data to test demand quickly on limited edition batches and then scale production on the most popular pieces. It is backed by Octopus Investments and Index Ventures and is one of the UK’s fastest growing furniture brands.
Referrals in the Gifting Market. The gift that keeps on giving.
The tradition and ritual of buying presents for loved ones has always been big business. Retailers of all shapes and sizes meticulously plan their marketing and advertising around the fact, with certain calendar ‘hot spots’ signalling reliable consumer spending sprees, all powered by gift giving.
A Grand Tour of 52 Refer a Friend programmes
Here at Mention Me HQ we consider ourselves connoisseurs of refer a friend. We’ve signed over 160 businesses globally to use our referral marketing platform and we’re proud to offer two industry leading features: the ability to AB test everything - even rewards - concurrently (harder than it sounds!) and the ability to encourage word of mouth and then track it back through online channels.