Consumers like to believe that they make buying decisions on a rational basis; weighing up the pros and cons and looking objectively at the alternatives. In reality, one element overrides rational thinking and has the biggest impact on consumer behaviour. Emotion.
Building emotion into your marketing
Why brands are turning to Direct to Consumer (D2C) - and how referral marketing can help
Seemingly every day we see a new statistic about the steadily increasing volume of online transactions that Amazon is hoovering up; increased number of product searches starting on Amazon and ways in which they are effectively eating the brands’ lunch. In fact Amazon have just posted their highest quarterly profits ever.
Facebook’s latest algorithm changes: an opportunity for referral marketing
In what appeared to signal a return to its roots as a peer-to-peer social network, Facebook marked the New Year by announcing a bold shake up to its News Feed algorithm — one that will supposedly rein in the (paid) dominance of brand publishers, and re-establish organic interactions between friends and family at the core of the social network’s user experience.
Does this represent a further opening up of the referral marketing floodgates in 2018?
The psychology of referral - key drivers to consider for your advocacy programme
We recently published some blog posts looking at the psychology of referral. They proved so popular that we have pulled them together into an exclusive download: The Guide to the Psychology of Referral.
6 marketing objectives your referral scheme can tackle
Every business will have slightly different marketing objectives, depending on its audience, industry and size. But there are some core objectives which most marketing teams share. We take a look at 6 key objectives and how a referral scheme can help you achieve them.