March 31st was the most exciting day of the year so far for the Mention Me Team. From 2pm onwards we welcomed over 80 of our lovely clients to our annual client gathering. The goal of the event was to squeeze as much opportunity for learning and sharing of referral marketing best practices as we possibly could into 2 hours – and boy did we do that!
A Round-Up of The Mention Me Trust and Referral Marketing Summit
A Grand Tour of 52 Refer a Friend programmes
Here at Mention Me HQ we consider ourselves connoisseurs of refer a friend. We’ve signed over 160 businesses globally to use our referral marketing platform and we’re proud to offer two industry leading features: the ability to AB test everything - even rewards - concurrently (harder than it sounds!) and the ability to encourage word of mouth and then track it back through online channels.
Ad Blocking - why relevancy is the key to navigate this new marketing barrier
Ad blocking software has rapidly emerged as a major, well... blocker to brand and publisher revenue streams in the past couple of years.
Why Facebook’s ‘friends before publishers’ algorithm changes are an opportunity for referral marketers
Facebook recently announced what appeared to be a series of significant changes to its news feed algorithm, eliciting reactions ranging from confusion to despair among marketers. So which is to be believed? What are its true implications, not least for those running referral campaigns (built on the power of social sharing)?
Name Sharing: The ultimate win for referral marketing
You have a great product. Your customers love your brand. So how do you harness this great sentiment and translate it into customer advocacy? A referral marketing scheme is the obvious starting point to encourage happy customers to pass on a recommendation via email or social media and translate this into new sales.