Zipcar have built up a huge membership base who love the freedom the car club offers and who have become loyal ambassadors. Wanting to capture and reward this advocacy, Zipcar decided to launch a referral programme.
How referral is driving success for Zipcar
8 simple AB test experiments to boost your referral metrics
Life is full of choices. Especially at this time of year.
Wine or champagne? (Champagne obviously).
Yule log or trifle.
Ant or Dec.
Whatever floats your boat.
As marketers, we mustn't be presumptuous about what our customers might like, particularly when it comes to referral marketing. As the saying goes “one man’s meat is another man’s poison”. Thank goodness then for AB testing.
Microscooters partners with Mention Me to power their referral programme
Micro Scooters, the brand beloved by children and adults across the UK, is this week launching a referral marketing programme powered by Mention Me.
Tailor-made referral program is perfect fit for footwear retailer Schuh
Carrie Bradshaw once said "There are two things you can never have too many of. Good friends and good shoes". So referral marketing for a shoe retailer makes perfect sense; a way to tap into the conversations between friends as they discuss their favourite shoe brand.
No wonder then, that in just a few short months, footwear retailer Schuh, is seeing great results from their refer-a-friend program.
Benefit magnify their customer love with referrals
Benefit Cosmetics has grown from a single make up shop “The Face Place” in 1976 to a global cosmetics brand. Their growth has been fuelled by a love of the fun, tongue-in cheek approach to a sector which can often take itself too seriously.
With such loyal customers, referral marketing was an obvious way to harness this advocacy to drive new customer acquisition.