Facebook’s latest algorithm changes: an opportunity for referral marketing

In what appeared to signal a return to its roots as a peer-to-peer social network, Facebook marked the New Year by announcing a bold shake up to its News Feed algorithm — one that will supposedly rein in the (paid) dominance of brand publishers, and re-establish organic interactions between friends and family at the core of the social network’s user experience.

Does this represent a further opening up of the referral marketing floodgates in 2018?

Learn more about how outsourcing refer-a-friend with Mention Me platform works. Request a demo

How to launch a successful refer-a-friend programme

White paper

How to launch a successful refer-a-friend programme

Download the guide

Top 10 posts

Become a referral expert

Blog subscribers get occasional emails with our latest learnings on all things referral.