Research reveals: In era of fake news - trust in social remains, provided it's personal

We've recently undertaken research, which reveals that social media platforms are still accessed multiple times a day, despite recent data privacy scandals.

We conducted the research in order to better understand the role social media and more traditional media channels play in our lives. With trust in both social and traditional media at an all time low, where do consumers turn for reliable recommendations, news or insight?


The curious case of Vero - from zero to hero, and then back again

A couple of months ago, a previously little-known social media app - Vero - seemingly came out of nowhere, threatening to break through the unimpeachable social mobile monopoly of Instagram, Snapchat and yes… maybe even Facebook. But in the space of a month suffered a user backlash.

Does Vero represent a genuine challenger to the established social network juggernauts, with which user disenchantment appears to be growing by the week?


Facebook’s latest algorithm changes: an opportunity for referral marketing

In what appeared to signal a return to its roots as a peer-to-peer social network, Facebook marked the New Year by announcing a bold shake up to its News Feed algorithm — one that will supposedly rein in the (paid) dominance of brand publishers, and re-establish organic interactions between friends and family at the core of the social network’s user experience.

Does this represent a further opening up of the referral marketing floodgates in 2018?


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