The curious case of Vero - from zero to hero, and then back again

A couple of months ago, a previously little-known social media app - Vero - seemingly came out of nowhere, threatening to break through the unimpeachable social mobile monopoly of Instagram, Snapchat and yes… maybe even Facebook. But in the space of a month suffered a user backlash.

Does Vero represent a genuine challenger to the established social network juggernauts, with which user disenchantment appears to be growing by the week?


Facebook’s latest algorithm changes: an opportunity for referral marketing

In what appeared to signal a return to its roots as a peer-to-peer social network, Facebook marked the New Year by announcing a bold shake up to its News Feed algorithm — one that will supposedly rein in the (paid) dominance of brand publishers, and re-establish organic interactions between friends and family at the core of the social network’s user experience.

Does this represent a further opening up of the referral marketing floodgates in 2018?


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