A little disclaimer before you read this post: I am a market-research-aholic and lately I have been indulging myself with a number of different studies around the psychology of referral.
Moments of Truth
Nudging Your Way to Success; Part 3 in our Psychology of Referral Series
Small nuances in language, tone and design have the power to drive big changes in human behaviour.
Cialdini’s 6 Weapons of Influence; Part 2 in our Psychology of referral series
What compels us to act? What influences people to take a course of action?
In my first post in this series, I explored the concepts of social capital and social risk; describing the feelings of confidence and commitment that a good referral offer needs to generate. That post outlined the end-result; this one will dive into the specifics of how to achieve it.