6 conversion optimisation tips to make referral fly

What makes a referral campaign truly irresistible? Ultimately, your target audiences’ decision over whether or not to sign up to a referral offer, is heavily influenced by one key asset: your referral offer landing page. Specifically, its contents and design.

Referral success is driven by the perfect blend of copy and design ingredients that compel, convince, and convert new customers.


3 insights into Generation Z and fast fashion referral marketing

Running referral programs for 200+ brands gives us some fascinating insight into the psychology of referral for different demographics. Having built a reputation as experts in fast fashion referral marketing, through our work with Missguided, Lipsy and AX Paris among others, we have seen marked differences in what drives these customers to share a brand and what will in turn lead their friends to take up a recommendation.


Pinterest: from laggard to Ecommerce marketing force

Pinterest initially burst onto the social media scene to great fanfare a few years ago, introducing a new and intuitive way for people to save and curate their favourite things.


Why Facebook’s ‘friends before publishers’ algorithm changes are an opportunity for referral marketers

Facebook recently announced what appeared to be a series of significant changes to its news feed algorithm, eliciting reactions ranging from confusion to despair among marketers. So which is to be believed? What are its true implications, not least for those running referral campaigns (built on the power of social sharing)?


3 Key Takeaways for Referral Marketing for Family Days Out

Are you a parent?  Have you planned your summer holiday family days out and activities?  How did you discover and choose the best places to go with your kids?


Learn more about how outsourcing refer-a-friend with Mention Me platform works. Request a demo

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