Facebook’s latest algorithm changes: an opportunity for referral marketing

In what appeared to signal a return to its roots as a peer-to-peer social network, Facebook marked the New Year by announcing a bold shake up to its News Feed algorithm — one that will supposedly rein in the (paid) dominance of brand publishers, and re-establish organic interactions between friends and family at the core of the social network’s user experience.

Does this represent a further opening up of the referral marketing floodgates in 2018?


The impact of trust on the adoption of the Internet of Things (IOT)

The speed at which the internet has evolved — and continues to evolve — is nothing short of astonishing. Over the course of little more than a couple of decades, mass internet usage has rapidly shape shifted in both form and function.

First, came web browsing and email capability via desktop computers. Then came the mobile web revolution, with the normalization of internet-connected phones, tablets and e-readers. Then, connected TVs, smartwatches and fitness trackers came onto the scene and once again revolutionised daily habits and lifestyles in previously unimaginable ways.

And most recently, the so-called ‘Internet of Things (IoT)’ is once more pushing the boundaries of perception around both the individual and collective role of the internet.


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