Choose another country or region to see content specific to your location.

Talk to Sales
60% of brand content is clutter

Failing Traditional Channels: Embracing Trust Marketing

Angela Southall
By Angela Southall — March 16, 2017 -

Last week, we had an enjoyable two days at Marketing Week Live, chatting to lots of exciting brands about how to harness and transform customer advocacy into new customer acquisition.

Our CEO, Andy Cockburn, took to the stage to talk about using word-of-mouth and trust marketing to build brand engagement.

With an increasing proliferation of advertising messages and trust in mainstream marketing channels at an all-time low, brands are turning to new approaches to cut though the noise.

 

60% of brand content is clutter

 

Sound familiar?

If your traditional sources of customer acquisition are failing to deliver, take a look at our full slide deck via the button below to discover how refer-a-friend could become your most effective marketing channel.

 

Learn about Trust Based Marketing 

You might also enjoy

investing in customer advocacy
Customer advocacy -

Read time: 7 mins

Why You Can’t Postpone Investment in Your Customers

Unveiling the significance of customer investment in a challenging economy. Learn how customer advocacy and intuitive technology power sustainable growth for leading brands.

Retention -

Retaining your customers in a crowded online landscape is hard. For many brands, one of the most challenging parts of customer retention is understanding what’s driving customer decisions. 

How to Drive Customer Retention with Advocacy Marketing

Learn how customer advocacy fuels retention and unlocks deeper insights into your consumer base. This guide explains advocacy marketing strategies to identify high-value customers, personalise communication, and improve customer experiences for sustained business growth.

customer loyalty vs customer retention
Customer advocacy -

Loyalty and retention are different, but connected, things. 

Customer Loyalty vs. Customer Retention: Getting the most out of both

Dive into our blog post on navigating the differences between loyalty and customer retention. Discover how to turn customers into loyal advocates that come back often!

Stay in the know

Subscribe to our blog and get monthly emails packed full of the latest marketing trends and tips