A brand is more than a logo and colour scheme. A brand is a the story your consumers tell themselves about you: the cumulative effect of what you do, how you do it, what you believe in, the way you talk, and how you treat people (and yes okay, how you look too).
Why having a compelling brand promise is key to customer loyalty
Name Sharing: The ultimate win for referral marketing
You have a great product. Your customers love your brand. So how do you harness this great sentiment and translate it into customer advocacy? A referral marketing scheme is the obvious starting point to encourage happy customers to pass on a recommendation via email or social media and translate this into new sales.
5 tips to build customer advocacy into your Black Friday marketing
Working with 300+ retailers worldwide to power their referral programmes, we have great insights into the Black Friday shopping weekend, and how this can drive new customer acquisition.
Many of our clients successfully use referral to ensure that Black Friday is more than a one-off shopping frenzy fuelled by bargain hunting behaviour.
Micro influencers: Where should trust marketers stand?
As the balance of power in marketing continues to shift toward trust—based models, so-called micro influencer marketing has rapidly established itself as a hot trend.
Where scrutiny has fallen on the world of large-scale influencer marketing, micro influencer marketing, with its focus on more authentic product endorsements, has presented itself as the more effective trust-building alternative.
So what exactly are micro influencers — and are they really to be considered a genuine branch of a brand’s trust marketing strategy?
Black Friday plus Referrals = more than a one day sales boost
The hectic annual shopping frenzy...otherwise know as Black Friday (and now increasingly Cyber Monday) is fast approaching. Does this annual event attract long term customers to your brand, and if not, how can you turn these seasonal shoppers into brand advocates?