British brand Cath Kidston harnesses advocacy via referral programme
Cath Kidston is famous for its signature prints across a range of homeware products and clothing. Its distinctive style has created a loyal customer base.
Keen to capture this brand advocacy, Cath Kidston have worked with Mention Me to launch and power its successful refer-a-friend programme. This case study examines some of the key metrics behind the scheme.
“The in-built flexibility of the Mention Me platform is quite unique, and has provided us with the opportunity to really drive our results and to optimise the customer journey”
Global eCommerce Director - Cath Kidston