Learn more about referral marketing 

How to launch a successful refer-a-friend programme

How to launch a successful refer a friend scheme

This is a practical guide to help you think through everything that you need to  launch a referral programme.

  • Building the business case
  • Where to promote referral
  • Which incentives to use
  • Selecting share options

 

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Experimenting with your referral programme

Experimenting with AB testing for successful referral programs

 

This guide distills the learnings from over 700 A/B tests.  We highlight 7 experiments to get you thinking about your own refer-a-friend test plan

  • How to engage your customers to share
  • Different reward incentives you can test
  • Using social proof in your experiments
  • Advice on testing throughout the full funnel

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Harnessing Word of Mouth (slide show)

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At the Festival of Marketing our CEO talked about how to harness word-of-mouth for viral growth. Download the slides to learn about the "3 P's of Referral":

  • Practicalities
  • Psychology
  • Promotion

 

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Psychology of Referral (slide show)

Psychology of Referral

 

This deck is a summary of our 3 part Psychology of Referral series. 

  • What really motivates a customer to refer-a-friend?
  • 6 weapons of influence key to every successful referral campaign
  • How to "Nudge" potential customers to convert

 

 

 

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Nine Factors For Referral Success (Infographic)

Secrets for successful referral programmes

There is no single factor that spells success for referral marketing. We've created this infographic to outline the nine elements that go into the mix.

  • The impact of the social capital from sharing a product
  • How to consider margin and discounting
  • More mature vs younger shopper demographics
  • More...

 

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Guide to referrals in the gifting sector (PDF)

 

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Gifts are one of the most referrable products. With inherently shareable products combined with the psychology of gift giving, referrals should make up a considerable proportion of new customer acquisition.

  • Key dates for the sector
  • Trends in gifting
  • Why referral in gifting is so successful
  • Examples of succesful gift referral programmes

 

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6 Weapons of Influence (Infographic)

Weapons of Influence for referral marketing

 

A successful referral programme depends on the perfect mix of persuasive ingredients or "weapons of influence". This infographic outlines the 6 key elements.

  • Reciprocation
  • Commitment and Consistency
  • Social Proof

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