Benefit magnify their customer love with referrals

Benefit Cosmetics has grown from a single make up shop “The Face Place” in 1976 to a global cosmetics brand. Their growth has been fuelled by a love of the fun, tongue-in cheek approach to a sector which can often take itself too seriously.

With such loyal customers, referral marketing was an obvious way to harness this advocacy to drive new customer acquisition.


Black Friday plus Referrals = more than a one day sales boost

The hectic annual shopping frenzy...otherwise know as Black Friday (and now increasingly Cyber Monday) is fast approaching. Does this annual event attract long term customers to your brand, and if not, how can you turn these seasonal shoppers into brand advocates?


Case Study: Swoon worthy furniture proves highly referrable

With a mission to make homes remarkable though distinctive design, beautiful craft and fair prices, Swoon Editions have built up a loyal customer base. Keen to harness this advocacy they decided to launch a referral programme, and selected the Mention Me platform to power it. 


How AB testing can make or break your referral marketing programme

There are few areas in life where you can start something new and expect it to be perfect right away. Referral marketing is no different. Rather than having had instant good luck with their referral programmes the most successful companies we work with have engineered their great results — through testing and optimisation.


6 marketing objectives your referral scheme can tackle

Every business will have slightly different marketing objectives, depending on its audience, industry and size. But there are some core objectives which most marketing teams share. We take a look at 6 key objectives and how a referral scheme can help you achieve them.


Learn more about how outsourcing refer-a-friend with Mention Me platform works. Request a demo

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