What value do you place on a new customer and what costs do you attribute to your marketing channels?
Pinterest initially burst onto the social media scene to great fanfare a few years ago, introducing a new and intuitive way for people to save and curate their favourite things.
Radley, the iconic British handbag and accessories brand, has a loyal customer base who love their playful designs and quality craftmanship.
Whilst content marketing has emerged as a powerful means of earning long-term consumer awareness and trust in the digital age, another ecommerce trend has seen brands taking a far more direct approach, focussed on instant results for both retailers and consumers.
So called ‘shoppable marketing’ basically describes any form of interactive content that allows consumers to directly interact with and purchase related products.
Before the internet came along, consumer choice for homeware products was restricted to a limited number of big players. As a child in the 70's (gulp!), my memories of furnishings were of varying shades of brown, with a focus on practicalities rather than style. Avocado was the bathroom colour of choice, rather than a foodie breakfast staple.
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