The curious case of Vero - from zero to hero, and then back again

A couple of months ago, a previously little-known social media app - Vero - seemingly came out of nowhere, threatening to break through the unimpeachable social mobile monopoly of Instagram, Snapchat and yes… maybe even Facebook. But in the space of a month suffered a user backlash.

Does Vero represent a genuine challenger to the established social network juggernauts, with which user disenchantment appears to be growing by the week?


The referee email challenge

Email has become a contentious issue lately. In the context of GDPR and e-Privacy regulations many marketers are finding themselves asking: when is is okay to email customers?


A Day in the Life of ...... a Mention Me Sales Director

Ellis Turnell joined our Sales team just over a year ago. We caught up with him to ask about his experience of working at Mention Me.


3 cognitive triggers to optimise your marketing efforts

Understanding some of the basics of the psychology of persuasion and how to apply them, can make a huge difference to your marketing efforts.

In the past, we’ve spoken about Cialdini’s 6 weapons of influence, as one of the most useful set of psychological principles that can help shape and optimise brand communications — not least, referral marketing campaigns.

In truth, there’s a whole universe of theories and heuristics belonging to a wider field of behavioral economics.

Behavioral economics basically describes the effects of psychological, social, cognitive, and emotional factors on human economic decision making.


How Mention Me is helping Laithwaite's Wine put the fizz into their referral programme

Laithwaite's is the UK's biggest home delivery wine merchant. Its focus on quality combined with a highly personalised service means that they have an extremely loyal customer base.

The team at Laithwaite's wanted to harness this advocacy with a refer-a-friend programme, so turned to Mention Me to help them. Through a series of AB tests they are already seeing the results and referral now forms a crucial part of their marketing strategy.


Learn more about how outsourcing refer-a-friend with Mention Me platform works. Request a demo

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