Infographic: Secrets of a referable brand

What makes a product of service referable? Why are some brands more likely to be recommended to friends and family than others?

We recently undertook some research with OnePoll to delve into the key motivations behind refer-a-friend and have compiled the results in this great infographic.


The most trusted form of marketing for fashion brands? Step forward refer-a-friend.

Fashion is social by nature. We share, compare, discuss and complement each other on new items. We ask for trusted friends’ opinions on certain looks and styles ahead of future buying decisions. In other words, we place trust in our social circles to shape and reinforce our buying habits.


The psychology of referral - key drivers to consider for your advocacy programme

We recently published some blog posts looking at the psychology of referral. They proved so popular that we have pulled them together into an exclusive download: The Guide to the Psychology of Referral.


How referral is driving success for Zipcar

Zipcar have built up a huge membership base who love the freedom the car club offers and who have become loyal ambassadors. Wanting to capture and reward this advocacy, Zipcar decided to launch a referral programme.


8 simple AB test experiments to boost your referral metrics

Life is full of choices. Especially at this time of year.

Wine or champagne? (Champagne obviously).

Yule log or trifle.

Ant or Dec.

Whatever floats your boat.

As marketers, we mustn't be presumptuous about what our customers might like, particularly when it comes to referral marketing. As the saying goes “one man’s meat is another man’s poison”. Thank goodness then for AB testing.


Learn more about how outsourcing refer-a-friend with Mention Me platform works. Request a demo

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