Blog: Tips for Referral & Ecommerce marketing

One unexpected impact of referral marketing: Increased Customer Lifetime Value

What value do you place on a new customer and what costs do you attribute to your marketing channels?

Pinterest: from laggard to Ecommerce marketing force

Pinterest initially burst onto the social media scene to great fanfare a few years ago, introducing a new and intuitive way for people to save and curate their favourite things.

Why referrals are in the bag for Radley

Radley, the iconic British handbag and accessories brand, has a loyal customer base who love their playful designs and quality craftmanship.

The rise of Shoppable Marketing in the fashion sector

Whilst content marketing has emerged as a powerful means of earning long-term consumer awareness and trust in the digital age, another ecommerce trend has seen brands taking a far more direct approach, focussed on instant results for both retailers and consumers.

So called ‘shoppable marketing’ basically describes any form of interactive content that allows consumers to directly interact with and purchase related products.

Home is where the heart is: how referrals capture the love of homeware brands

Before the internet came along, consumer choice for homeware products was restricted to a limited number of big players. As a child in the 70's (gulp!), my memories of furnishings were of varying shades of brown, with a focus on practicalities rather than style. Avocado was the bathroom colour of choice, rather than a foodie breakfast staple.


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