You gotta get with my friends:  How to add some spice to referral in banking and financial services

Banking and financial services are some of the most saturated playing fields for recommendation and referral marketing.


Black Friday plus Referrals = more than a one day sales boost

The hectic annual shopping frenzy...otherwise know as Black Friday (and now increasingly Cyber Monday) is fast approaching. Does this annual event attract long term customers to your brand, and if not, how can you turn these seasonal shoppers into brand advocates?


Chinese Singles' Day: The biggest Ecommerce retail opportunity on the planet.

The rise of China’s Singles' Day into an e-commerce calendar linchpin is in-keeping with many of the nation’s cultural phenomena of the digital age: astonishing in its pace of growth and unprecedented in scale.

With just over a month to go until this year's event, we take a closer look at what led to Singles' Day becoming a global marketing juggernaut in less than a decade


Building emotion into your marketing

Consumers like to believe that they make buying decisions on a rational basis; weighing up the pros and cons and looking objectively at the alternatives. In reality, one element overrides rational thinking and has the biggest impact on consumer behaviour. Emotion.


Push vs Pull Marketing - which is winning the race for trust? [Infographic]

The world of marketing is constantly evolving, with new digital channels emerging each year. Despite this, some traditional types of media, such as email, direct mail and print ads, have never gone away for many marketing teams.

However, new research suggests that when it comes to brand discovery, these “push” forms of advertising are a turn-off for many consumers.

The results make clear that “pull” strategies, whereby customers are encouraged to seek out brands themselves, are the clear winner.


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