Why brands are turning to Direct to Consumer (D2C) - and how referral marketing can help

Seemingly every day we see a new statistic about the steadily increasing volume of online transactions that Amazon is hoovering up; increased number of product searches starting on Amazon and ways in which they are effectively eating the brands’ lunch. In fact Amazon have just posted their highest quarterly profits ever.


Research reveals: In era of fake news - trust in social remains, provided it's personal

We've recently undertaken research, which reveals that social media platforms are still accessed multiple times a day, despite recent data privacy scandals.

We conducted the research in order to better understand the role social media and more traditional media channels play in our lives. With trust in both social and traditional media at an all time low, where do consumers turn for reliable recommendations, news or insight?


6 conversion optimisation tips to make referral fly

What makes a referral campaign truly irresistible? Ultimately, your target audiences’ decision over whether or not to sign up to a referral offer, is heavily influenced by one key asset: your referral offer landing page. Specifically, its contents and design.

Referral success is driven by the perfect blend of copy and design ingredients that compel, convince, and convert new customers.


Sharing big ideas in the Big Apple

Earlier this month we gathered together with some great retail brands in the beautiful Langham Hotel in New York. The reason? To host our first US referral marketing breakfast.

We’ve successfully run these events in the UK for several years. With more international brands using our unique referral platform we decided to share our learnings across the pond.


Getting Ready for GDPR

May 25 is nearly here, at the time of writing we are just a few weeks away from the deadline for the introduction of the new General Data Protection Regulation. Like most business, Mention Me has been on a journey of preparation; first understanding and then implementing the changes we’ve needed to remain compliant.


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