Life is full of choices. Especially at this time of year.
Wine or champagne? (Champagne obviously).
Yule log or trifle.
Ant or Dec.
Whatever floats your boat.
As marketers, we mustn't be presumptuous about what our customers might like, particularly when it comes to referral marketing. As the saying goes “one man’s meat is another man’s poison”. Thank goodness then for AB testing.