So, you want a refer-a-friend programme that goes viral (don’t we all); and you’ve heard that one of the ways to do that is gamification.
A little disclaimer before you read this post: I am a market-research-aholic and lately I have been indulging myself with a number of different studies around the psychology of referral.
The research has been for Mention Me clients - getting real customer feedback has proved invaluable for us. We use the insights to accelerate the performance of newly launched refer-a-friend programmes and to inform test plans to further improve conversion using our AB testing by cohort capabilities.
What compels us to act? What influences people to take a course of action?
In my first post in this series, I explored the concepts of social capital and social risk; describing the feelings of confidence and commitment that a good referral offer needs to generate.
That post outlined the end-result; this one will dive into the specifics of how to achieve it.
Referral and fashion are a natural fit
Fashion has many of the characteristics that mean referral will work. If it was an App we’d say fashion has inherent virality; but what does that mean?
A few weeks ago the team at Mention Me celebrated signing our 100th client. And given that we've just moved to an amazing new office near Oval, there had to be a cricket pun in there somewhere about scoring a century.
Learn more about how outsourcing refer-a-friend with Mention Me platform works. Request a demo.