Benefit magnify their customer love with referrals

Benefit Cosmetics has grown from a single make up shop “The Face Place” in 1976 to a global cosmetics brand. Their growth has been fuelled by a love of the fun, tongue-in cheek approach to a sector which can often take itself too seriously.

With such loyal customers, referral marketing was an obvious way to harness this advocacy to drive new customer acquisition.


Case Study: Swoon worthy furniture proves highly referrable

With a mission to make homes remarkable though distinctive design, beautiful craft and fair prices, Swoon Editions have built up a loyal customer base. Keen to harness this advocacy they decided to launch a referral programme, and selected the Mention Me platform to power it. 


How AB testing can make or break your referral marketing programme

There are few areas in life where you can start something new and expect it to be perfect right away. Referral marketing is no different. Rather than having had instant good luck with their referral programmes the most successful companies we work with have engineered their great results — through testing and optimisation.


Optimising the Referral Funnel

Many refer-a-friend schemes don't work as well as they could. Fact. 
A few years ago Mention Me surveyed 150 UK online companies and found that about half of them had some kind of referral scheme. Yet very few of them proclaimed it a runaway success. Why is this?


A Round-Up of The Mention Me Trust and Referral Marketing Summit

March 31st was the most exciting day of the year so far for the Mention Me Team.  From 2pm onwards we welcomed over 80 of our lovely clients to our annual client gathering.   The goal of the event was to squeeze as much opportunity for learning and sharing of referral marketing best practices as we possibly could into 2 hours – and boy did we do that!


Learn more about how outsourcing refer-a-friend with Mention Me platform works. Request a demo

Become a referral expert

Blog subscribers get occasional emails with our latest learnings on all things referral.