March 31st was the most exciting day of the year so far for the Mention Me Team. From 2pm onwards we welcomed over 80 of our lovely clients to our annual client gathering. The goal of the event was to squeeze as much opportunity for learning and sharing of referral marketing best practices as we possibly could into 2 hours – and boy did we do that!
So, you want a refer-a-friend programme that goes viral (don’t we all); and you’ve heard that one of the ways to do that is gamification.
A little disclaimer before you read this post: I am a market-research-aholic and lately I have been indulging myself with a number of different studies around the psychology of referral.
The research has been for Mention Me clients - getting real customer feedback has proved invaluable for us. We use the insights to accelerate the performance of newly launched refer-a-friend programmes and to inform test plans to further improve conversion using our AB testing by cohort capabilities.
What compels us to act? What influences people to take a course of action?
In my first post in this series, I explored the concepts of social capital and social risk; describing the feelings of confidence and commitment that a good referral offer needs to generate.
That post outlined the end-result; this one will dive into the specifics of how to achieve it.
Referral and fashion are a natural fit
Fashion has many of the characteristics that mean referral will work. If it was an App we’d say fashion has inherent virality; but what does that mean?
Learn more about how outsourcing refer-a-friend with Mention Me platform works. Request a demo.