Consumers like to believe that they make buying decisions on a rational basis; weighing up the pros and cons and looking objectively at the alternatives. In reality, one element overrides rational thinking and has the biggest impact on consumer behaviour. Emotion.
Building emotion into your marketing
Push vs Pull Marketing - which is winning the race for trust? [Infographic]
The world of marketing is constantly evolving, with new digital channels emerging each year. Despite this, some traditional types of media, such as email, direct mail and print ads, have never gone away for many marketing teams.
However, new research suggests that when it comes to brand discovery, these “push” forms of advertising are a turn-off for many consumers.
The results make clear that “pull” strategies, whereby customers are encouraged to seek out brands themselves, are the clear winner.
Traditional marketing channels are failing. Time to turn to Trust Marketing
Last week we had an enjoyable two days at Marketing Week Live, chatting to lots of exciting brands about how they can harness customer advocacy and translate it into new customer acquisition.
Ad Blocking - why relevancy is the key to navigate this new marketing barrier
Ad blocking software has rapidly emerged as a major, well... blocker to brand and publisher revenue streams in the past couple of years.