We recently published some blog posts looking at the psychology of referral. They proved so popular that we have pulled them together into an exclusive download: The Guide to the Psychology of Referral.
The psychology of referral - key drivers to consider for your advocacy programme
Home is where the heart is: how referrals capture the love of homeware brands
Before the internet came along, consumer choice for homeware products was restricted to a limited number of big players. As a child in the 70's (gulp!), my memories of furnishings were of varying shades of brown, with a focus on practicalities rather than style. Avocado was the bathroom colour of choice, rather than a foodie breakfast staple.
Press Release: onefinestay launch referral scheme powered by Mention Me to reward happy customers
Mention Me has been selected to power the referral programme for onefinestay, the hospitality company that offers unprecedented levels of service for stays in the finest homes.
When Mr Happy met Mr Chatterbox, referrals really took off!
My 1st Years is the UK's leading personalised gift retailer. It specialises in producing unique gifts aimed at creating lasting memories.
Name Sharing: The ultimate win for referral marketing
You have a great product. Your customers love your brand. So how do you harness this great sentiment and translate it into customer advocacy? A referral marketing scheme is the obvious starting point to encourage happy customers to pass on a recommendation via email or social media and translate this into new sales.