Last week we had an enjoyable two days at Marketing Week Live, chatting to lots of exciting brands about how they can harness customer advocacy and translate it into new customer acquisition.
As the importance of generating and leveraging authentic, two-way conversations with customers has come to the fore in the digital age, brands have eagerly taken up the challenge to ‘go where their customers go’.
Social media has long been established as the obvious focus of that. But more recently, marketers have realised the importance of ‘going deeper’, via ever-more personal communication channels.
Trouva, meaning "lucky find", is an online marketplace for independent boutiques.
It was set up to help these retailers compete against the bigger players by offering a global shopfront.
Fast growing rapid fashion brand Missguided has selected Mention Me to run its new refer-a-friend programme, which launches this week.
Deep discounting has been a rising cultural phenomenon. It’s linked to the state of the economy of course; it has escalated in leaps and bounds since 2008. Retailers have extended and multiplied sale periods, while also adding new seasonal shopping stimulus days.
Learn more about how outsourcing refer-a-friend with Mention Me platform works. Request a demo.