Brand love: 5 sure fire ways you know you have a referrable brand

Referral marketing is a great way to harness the love that customers have for your brand and in turn drive new customer acquisition. After all, research consistently shows that consumers are most likely to listen to recommendations from friends and family than traditional advertising channels.

Of course, for someone to refer your product, it needs to be something they love and believe their friends will love too. Nobody wants to put their name behind something that might damage their reputation.

Whilst a quality product or service means that refer-a-friend can drive new sales, there are some elements which can take referral to another level.

So what are the secrets of highly referrable brands?


Traditional marketing channels are failing. Time to turn to Trust Marketing

Last week we had an enjoyable two days at Marketing Week Live, chatting to lots of exciting brands about how they can harness customer advocacy and translate it into new customer acquisition.


Chatbots: the future of marketing or the latest on-trend gimmick?

As the importance of generating and leveraging authentic, two-way conversations with customers has come to the fore in the digital age, brands have eagerly taken up the challenge to ‘go where their customers go’.

Social media has long been established as the obvious focus of that. But more recently, marketers have realised the importance of ‘going deeper’, via ever-more personal communication channels.


Why referrals are a lucky find for retailer Trouva

Trouva, meaning "lucky find", is an online marketplace for independent boutiques. It was set up to help these retailers compete against the bigger players by offering a global shopfront.


Press Release: Missguided set to reward brand sharing with referral programme powered by Mention Me

Fast growing rapid fashion brand Missguided has selected Mention Me to run its new refer-a-friend programme, which launches this week. With an engaged customer base who are prolific users of social media, Missguided are looking to give customers a platform where users can share their positive experiences of the brand to drive new customer acquisition. They have partnered with Mention Me, using their leading SaaS technology, to capitalise on these word of mouth referrals.


Learn more about how outsourcing refer-a-friend with Mention Me platform works. Request a demo

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