A brand is more than a logo and colour scheme. A brand is a the story your consumers tell themselves about you: the cumulative effect of what you do, how you do it, what you believe in, the way you talk, and how you treat people (and yes okay, how you look too).
Why having a compelling brand promise is key to customer loyalty
Infographic: Hot or not? The sectors most likely to be referred.
Are there some products and services which are more likely to be recommended to friends and family than others? And what impact does age and gender have on the likelihood to refer?
Following on from our recent infographic on the characteristics of a referable brand, our research also examined the most frequently referred products and services split by demographic. From the revealing insights we have compiled this great infographic.
Infographic: Secrets of a referable brand
What makes a product of service referable? Why are some brands more likely to be recommended to friends and family than others?
We recently undertook some research with OnePoll to delve into the key motivations behind refer-a-friend and have compiled the results in this great infographic.
Brand love: 5 sure fire ways you know you have a referrable brand
Referral marketing is a great way to harness the love that customers have for your brand and in turn drive new customer acquisition. After all, research consistently shows that consumers are most likely to listen to recommendations from friends and family than traditional advertising channels.
Of course, for someone to refer your product, it needs to be something they love and believe their friends will love too. Nobody wants to put their name behind something that might damage their reputation.
Whilst a quality product or service means that refer-a-friend can drive new sales, there are some elements which can take referral to another level.
So what are the secrets of highly referrable brands?
Traditional marketing channels are failing. Time to turn to Trust Marketing
Last week we had an enjoyable two days at Marketing Week Live, chatting to lots of exciting brands about how they can harness customer advocacy and translate it into new customer acquisition.