Chatbots: the future of marketing or the latest on-trend gimmick?

As the importance of generating and leveraging authentic, two-way conversations with customers has come to the fore in the digital age, brands have eagerly taken up the challenge to ‘go where their customers go’.

Social media has long been established as the obvious focus of that. But more recently, marketers have realised the importance of ‘going deeper’, via ever-more personal communication channels.


Why referrals are a lucky find for retailer Trouva

Trouva, meaning "lucky find", is an online marketplace for independent boutiques. It was set up to help these retailers compete against the bigger players by offering a global shopfront.


Press Release: Missguided set to reward brand sharing with referral programme powered by Mention Me

Fast growing rapid fashion brand Missguided has selected Mention Me to run its new refer-a-friend programme, which launches this week. With an engaged customer base who are prolific users of social media, Missguided are looking to give customers a platform where users can share their positive experiences of the brand to drive new customer acquisition. They have partnered with Mention Me, using their leading SaaS technology, to capitalise on these word of mouth referrals.


Escape from the seasonal discounting trap

Deep discounting has been a rising cultural phenomenon.  It’s linked to the state of the economy of course; it has escalated in leaps and bounds since 2008.  Retailers have extended and multiplied sale periods, while also adding new seasonal shopping stimulus days.


How to build a brand without spending a fortune

Last week we hosted a very successful Mention Me client event.  To kick the evening off I spoke about a topic I’ve been considering a lot lately: the evolving challenges of building a brand.


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