Blog: Tips for Referral & Ecommerce marketing

Can referrals work in an omni-channel environment?

Recently Selfridges launched their first social media-friendly shoppable app taking a significant step forward in their global omni-channel offer. The continued execution of this truly integrated strategy is in response to a rise in mobile traffic to their main e-commerce site,, which now sits at around 60%.

How Emma Bridgewater built on customer loyalty to generate referrals

Emma Bridgewater, the iconic pottery maker, has been a much loved British favourite for many years, with designs which are instantly recognisable.

Mention Me Shortlisted for 2016 Retail Week Award

We are delighted to be recognised by Retail Week in their 2016 Customer Experience Award line-up!  Alongside the team at Karen Millen we’re shortlisted for the Best Use of Technology in the Customer Experience for the work we’ve done in creating the referral marketing journey for their customers.  Click here to view the full short list - Shortlist


Learn more about our collaboration with Karen Millen

Focusing on Referral: The Glasses Direct Story (sorry, we couldn’t resist the pun)

Having enjoyed years of impressive organic growth, from a start-up in 2004 to becoming Europe's largest online prescription eyewear store, Glasses Direct decided it was time to add the referral marketing channel to their customer acquisition mix.  They suspected they were working with the right ingredients for refer-a-friend success:  happy existing customers and an innovative product worthy of sharing.

Without experience of managing the channel and scarce development resource they decided to look for a company that would provide the technology with an easy integration and help them optimise the channel.

The story behind airbnb's refer a friend programme

One of the success stories of recent years, airbnb, have just revealed that they managed to boost bookings by 25% in some markets since they launched their refer a friend programme.

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