Chatbots: the future of marketing or the latest on-trend gimmick?

As the importance of generating and leveraging authentic, two-way conversations with customers has come to the fore in the digital age, brands have eagerly taken up the challenge to ‘go where their customers go’.

Social media has long been established as the obvious focus of that. But more recently, marketers have realised the importance of ‘going deeper’, via ever-more personal communication channels.


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