Blog: Tips for Referral & Ecommerce marketing

Moments of Truth

A little disclaimer before you read this post: I am a market-research-aholic and lately I have been indulging myself with a number of different studies around the psychology of referral.  

The research has been for Mention Me clients - getting real customer feedback has proved invaluable for us.  We use the insights to accelerate the performance of newly launched refer-a-friend programmes and to inform test plans to further improve conversion using our AB testing by cohort capabilities.  

6 marketing objectives your referral scheme can tackle

Every business will have slightly different marketing objectives, depending on its audience, industry and size. But there are some core objectives which most marketing teams share.


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