Fashion is social by nature. We share, compare, discuss and complement each other on new items. We ask for trusted friends’ opinions on certain looks and styles ahead of future buying decisions. In other words, we place trust in our social circles to shape and reinforce our buying habits.
The most trusted form of marketing for fashion brands? Step forward refer-a-friend.
One unexpected impact of referral marketing: Increased Customer Lifetime Value
What value do you place on a new customer and what costs do you attribute to your marketing channels? Any marketing professional worth their salt will analyse each marketing source to work out the return on investment (ROI). Only by doing this will they have the insight to plan and know where to invest future marketing budget.
The British Home Store looks to referrals to drive new customer growth
BHS.com, the relaunched online only brand has joined forces with referral provider Mention Me to launch a refer a friend programme to drive new customer acquisition.
Dragons Den Escapees Enclothed to Harness the Power of Referrals in Partnership with Mention Me
Enclothed, the men's fashion box delivery service has selected Mention Me to power its new referral programme.
Press Release: Retailer Polarn O. Pyret appoints Mention Me to power referral programme
Sweden’s favourite kidswear brand, Polarn O. Pyret has partnered with Mention Me to launch its UK customer referral programme.