Why referral is more than skin deep for beauty brands

More than any other industry, beauty users are willing to offer their opinion or share their feedback post-purchase. In fact, Facebook reports that 46% of beauty consumers use social media to share their thoughts on something they've bought.

Referral marketing therefore, can offer health and beauty brands an extremely successful route for acquiring new customers. With the current lack of trust in traditional media, what could be more reassuring than a recommendation from a trusted friend?


The most trusted form of marketing for fashion brands? Step forward refer-a-friend.

Fashion is social by nature. We share, compare, discuss and complement each other on new items. We ask for trusted friends’ opinions on certain looks and styles ahead of future buying decisions. In other words, we place trust in our social circles to shape and reinforce our buying habits.


One unexpected impact of referral marketing: Increased Customer Lifetime Value

What value do you place on a new customer and what costs do you attribute to your marketing channels? Any marketing professional worth their salt will analyse each marketing source to work out the return on investment (ROI). Only by doing this will they have the insight to plan and know where to invest future marketing budget.


The British Home Store looks to referrals to drive new customer growth

BHS.com, the relaunched online only brand has joined forces with referral provider Mention Me to launch a refer a friend programme to drive new customer acquisition.


Dragons Den Escapees Enclothed to Harness the Power of Referrals in Partnership with Mention Me

Enclothed, the men's fashion box delivery service has selected Mention Me to power its new referral programme.


Learn more about how outsourcing refer-a-friend with Mention Me platform works. Request a demo

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