Blog: Tips for Referral & Ecommerce marketing

Harnessing word of mouth for viral growth

I recently began a talk at The Festival of Marketing event in London, by asking the audience to indulge me in a few short questions.

Moments of Truth

A little disclaimer before you read this post: I am a market-research-aholic and lately I have been indulging myself with a number of different studies around the psychology of referral.  

The research has been for Mention Me clients - getting real customer feedback has proved invaluable for us.  We use the insights to accelerate the performance of newly launched refer-a-friend programmes and to inform test plans to further improve conversion using our AB testing by cohort capabilities.  


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