Optimising the Referral Funnel

Many refer-a-friend schemes don't work as well as they could. Fact. 
A few years ago Mention Me surveyed 150 UK online companies and found that about half of them had some kind of referral scheme. Yet very few of them proclaimed it a runaway success. Why is this?

Harnessing word of mouth for viral growth

I recently began a talk at The Festival of Marketing event in London, by asking the audience to indulge me in a few short questions.

Moments of Truth

A little disclaimer before you read this post: I am a market-research-aholic and lately I have been indulging myself with a number of different studies around the psychology of referral.  

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