I recently began a talk at The Festival of Marketing event in London, by asking the audience to indulge me in a few short questions.
A little disclaimer before you read this post: I am a market-research-aholic and lately I have been indulging myself with a number of different studies around the psychology of referral.
The research has been for Mention Me clients - getting real customer feedback has proved invaluable for us. We use the insights to accelerate the performance of newly launched refer-a-friend programmes and to inform test plans to further improve conversion using our AB testing by cohort capabilities.
Learn more about how outsourcing refer-a-friend with Mention Me platform works. Request a demo.