Pinterest initially burst onto the social media scene to great fanfare a few years ago, introducing a new and intuitive way for people to save and curate their favourite things.
Pinterest: from laggard to Ecommerce marketing force
Mention Me win Best Tech Start-up award at Drapers Digital Festival
Yesterday at the Drapers Digital Festival, Mention Me scooped the award for Best Tech Start-up.
WeChat: the most powerful end-to-end marketing channel on earth?
Initially established in 2011 as a lo-fi mobile messaging service, Tecent’s WeChat app has rapidly evolved into one of the most sophisticated and powerful digital apps on the planet.
Chatbots: the future of marketing or the latest on-trend gimmick?
As the importance of generating and leveraging authentic, two-way conversations with customers has come to the fore in the digital age, brands have eagerly taken up the challenge to ‘go where their customers go’.
Social media has long been established as the obvious focus of that. But more recently, marketers have realised the importance of ‘going deeper’, via ever-more personal communication channels.
Breakfast Briefing Review: Most commonly asked questions on Referral Marketing - are they yours?
Post Updated August 2016: