Initially established in 2011 as a lo-fi mobile messaging service, Tecent’s WeChat app has rapidly evolved into one of the most sophisticated and powerful digital apps on the planet.
As the importance of generating and leveraging authentic, two-way conversations with customers has come to the fore in the digital age, brands have eagerly taken up the challenge to ‘go where their customers go’.
Social media has long been established as the obvious focus of that. But more recently, marketers have realised the importance of ‘going deeper’, via ever-more personal communication channels.
Post Updated August 2016:
Here at Mention Me we are passionate about all things referral, but we appreciate not everyone has yet seen the light. Maybe we can persuade you with the insights we have gleaned by running refer-a-friend programmes for over 100 retail clients.
NewCo is an innovative new festival coming to London for the first time next week and here at Mention Me we are very excited to be taking part.
Learn more about how outsourcing refer-a-friend with Mention Me platform works. Request a demo.