Chinese Singles' Day: The biggest Ecommerce retail opportunity on the planet.

The rise of China’s Singles' Day into an e-commerce calendar linchpin is in-keeping with many of the nation’s cultural phenomena of the digital age: astonishing in its pace of growth and unprecedented in scale.

With just over a month to go until this year's event, we take a closer look at what led to Singles' Day becoming a global marketing juggernaut in less than a decade


Digital Wallets : Why trust & greater integration into customer journey are key to increasing adoption

Ever since Apple Pay launched in 2014, mobile payments and wallets have quietly yet steadily grown from ever-so-slightly faddish curiosity (well, in The West at least), to a genuinely credible consumer trend that may well prove to be the shape of things to come in the world of commerce.


WeChat: the most powerful end-to-end marketing channel on earth?

Initially established in 2011 as a lo-fi mobile messaging service, Tecent’s WeChat app has rapidly evolved into one of the most sophisticated and powerful digital apps on the planet.


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