Digital Wallets : Why trust & greater integration into customer journey are key to increasing adoption

Ever since Apple Pay launched in 2014, mobile payments and wallets have quietly yet steadily grown from ever-so-slightly faddish curiosity (well, in The West at least), to a genuinely credible consumer trend that may well prove to be the shape of things to come in the world of commerce.


WeChat: the most powerful end-to-end marketing channel on earth?

Initially established in 2011 as a lo-fi mobile messaging service, Tecent’s WeChat app has rapidly evolved into one of the most sophisticated and powerful digital apps on the planet.


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